Work
Marketing launches, training programs, AI products and brand voice, from travel tech and e-commerce start-ups to TikTok For Business.
Marketing strategy for a Barcelona start-up, from its beta phase to the v2.0 launch.
Manuscript AI analyzing structure, pacing, tone, repetition and voice consistency.
Marketing for a travel and leisure bidding platform competing with Groupon and eBay.
Onboarding, QA and refresher training for the EMEA support teams behind TikTok For Business.
Marketing strategy for a Barcelona start-up, from its beta phase to the v2.0 launch.
Marketing for a travel and leisure bidding platform competing with Groupon and eBay.
Relaunch of Easyfood (B2B) and launch of LUCA Foods, a plant-based line for B2B and B2C.
UX and product audit of a digital shelf analytics dashboard, as Marketing Director.
A Walking Dead-themed talk on email marketing at OMExpo 2015 in Madrid, Spain's largest digital marketing conference.
Manuscript AI analyzing structure, pacing, tone, repetition and voice consistency.
A virtual reader panel for authors and publishers: simulated reader personas read the manuscript chapter by chapter and report where they're hooked, where they're lost, and where they'd put the book down.
Agency decision-support engine turning client briefs into structured, risk-aware execution plans.
Building operations platform centralizing maintenance, assets, scheduling and resident engagement.
Marketplace PWA for shared flats in Spain, with compatibility logic and tiered models.
Lifestyle PWA with tracking systems and tiered models.
A reusable brand framework teams can apply without a strategist in the room.
Full brand and launch design for the Caribbean Gothic thriller: cover art direction, promotional key visuals and a series identity carried across store pages, social and the book trailer.
Marketing for a travel and tourism app, winner of the Futurisme award.
The official trailer for the Caribbean Gothic slasher series.