03 — Marketing & GrowthSubasta de Ocio · Nov 2012 – Aug 2014
Subasta de Ocio
Marketing for a travel and leisure bidding platform competing with Groupon and eBay.
#1
Travel & leisure bidding platform sector
2×
Best Travel and Leisure Website, E-Commerce Awards 2013 & 2014
<1 mo
From launch to first award
Subasta de OcioNov 2012 – Aug 2014
2× award
The challenge
Launch a travel and leisure bidding platform in a market dominated by Groupon and eBay, as the third player to market, and build awareness for an auction-style booking concept.
What I did
A digital marketing strategy built on SEO, email campaigns, social media community building and a humorous content strategy, with gamified email campaigns and an SEO shift from 'offers' to 'auctions'.
§ Results
—Won 'Best Travel and Leisure Website' at the E-Commerce Awards, 2013 and 2014
—First award within a month of launch
—SEO strategy that competed directly with Groupon
—Became the largest bidding community on social media in Spain, overtaking eBay
—Email strategy that increased bids per product and auction values
—Pivoted the SEO strategy mid-campaign and maintained results