04 — Marketing & GrowthIDG · Easyfood & LUCA Foods · Sep 2019 – Sep 2020
LUCA Foods: a launch in lockdown
Relaunch of Easyfood (B2B) and launch of LUCA Foods, a plant-based line for B2B and B2C.
May 2020
Launched during lockdown
3
Payment options: PayPal, Virtual POS, cash on delivery
B2B + B2C
Two audiences, one launch
IDG · Easyfood & LUCA FoodsSep 2019 – Sep 2020
Lockdown launch
The challenge
LUCA Foods was scheduled to launch in March 2020. The COVID-19 pandemic held it back until May, still during confinement, so a plan built on trade fairs and events had to move online.
What I did
Adapted the marketing strategy and turned the website into an online store, alongside social media, content marketing, online ads and media relations.
§ Results
—Launched the LUCA Foods plant-based line during the pandemic
—Turned the website into a working online store
—Integrated PayPal, Virtual POS and cash on delivery
—Delivery time picker and product availability check
—Product finder connecting customers with official sellers in their area