05 — Marketing & GrowthUpshelf · Apr – Jun 2022
Upshelf: dashboard audit
UX and product audit of a digital shelf analytics dashboard, as Marketing Director.
15+
Feature recommendations
3
New revenue streams proposed
UpshelfApr – Jun 2022
15+ ideas
The challenge
Improve the e-commerce dashboard experience and product-market fit for a digital shelf analytics platform.
What I did
Audited the dashboard and made product recommendations based on client feedback, user analytics and competitor research: product features, widgets, onboarding tutorials, UX writing and multiple user profiles under one account.
§ Results
—Increase time on the dashboard
—Include actionable goals
—Increase revenue sources
—Separate the product from its competitors
“Aunque hayamos compartido muy poco tiempo, ha sido un placer trabajar con Alejandro. Desde el primer día con mucha energía, buen humor y con un acelerado ritmo de trabajo.”
Elise Richon
International Marketing Director, Upshelf · LinkedIn, Jul 2022