02 — Marketing & GrowthCooldys · Mar 2017 – Mar 2018
Cooldys: from beta to v2.0
Marketing strategy for a Barcelona start-up, from its beta phase to the v2.0 launch.
+322%
User registrations, Mar 2018 vs Jan 2018
+107%
Traffic, Mar 2018 vs Jan 2018
+817%
Traffic, Feb 2018 vs Feb 2017
CooldysMar 2017 – Mar 2018
+817%
The challenge
Take the start-up from its beta phase (March–December 2017) to the launch of Cooldys v2.0 in January 2018.
What I did
Built the content marketing strategy for cooldys.com, the blog and social networks; led the content marketing interns; designed newsletters plus transactional, automated and drip email flows; ran Facebook Ads and AdWords; set product content guidelines; integrated Google Analytics, Tag Manager and third-party tools to raise time on page and conversions.
§ Results
—+322.58% user registrations by 1 March 2018 (vs January 2018)
—+107.19% traffic by 1 March 2018 (vs January 2018)
—+817.65% traffic in February 2018 (vs February 2017)
—Designed and published the beta website; audited the v2.0 layout and content
—Segmented the contact list to improve email results and build custom audiences
“He trabajado con Alejandro un año en el arranque de nuestra plataforma digital Cooldys. Su gran conocimiento del medio digital, su proactividad y capacidad de coordinación, han sido claves.”
Carlos Morales
Managed Alejandro directly · LinkedIn, Mar 2018